Instagram Treasure Hunt
Summer of Secrets is a major programming event every year on Sky HISTORY; combining mystery and adventure content, it’s always a lot of fun but the variety of shows can make the campaign a little tricky.
As the digital lead, I created an interactive treasure hunt across five accounts connected to the five priority titles. Each page featured clues and easter eggs relating to each series, talent videos and exclusive sneak peaks of the series.
A logistical challenge but so fun to build a huge spreadsheet create over 200 videos and stills for the piece.