British Injustice with Raphael Rowe

British Injustice with Raphael Rowe was very much a labour of love. It had all the major issues you can run into with a campaign - no programme footage, compliance issues, a small budget and an incredibly tight time frame.

Sure. No problem.

As lead creative, I absolutely adored coming up with concepts around this show that felt distinctive from the classic C+I programming slate.

The selected route was Multiple Identities and was based on the idea of how a whole person can be overlooked in favour of one element of their personality that defines them as ‘guilty’ in the eyes of the law.

The Key Art was inspired by David Hockney’s photo collages and we carried this layered, collage effect across into the graphics promo.

Curious about the other routes? Check them out here:

British Injustice with Raphael Rowe - Response to Brief Deck